Plastic & Porcelain
The world is talking about how AI will replace us. Jacob Benbunan is optimistic about how, and why, it will not.
Brandays brought together people from Madrid’s business and creativity sectors to share honest ideas on strategic design, away from conventional corporate thinking.
In relation to AI (widely considered the new Industrial Revolution), we ask ourselves: what happens when superhuman speed and endless content generation become the norm? Once everyone can make more, and faster, where do we find value?
It’s a conversation we’ve already been having, and which Jacob pushed further onstage.
Much like the Industrial Revolution, some of what is emerging now will undoubtedly change the course of life and work. The opportunity is not resisting that change, but understanding what is worth protecting because of it.
When concepts are a dime a dozen, differentiation shifts towards brands with a clear point of view, one with the potential to move people, and the discipline to express it coherently across every interaction. That’s where human creativity still outshines the competition.
